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The term “big data” is thrown around a lot in business and marketing, but does it really apply to HR? As it turns out, data driven HR practices are becoming more and more important for business operations.
Learning from marketers – Using data to understand behaviours
As technology improves, the ability to collect data on everything becomes easier and easier. But HR is dealing with people, not IT or data, so how is this really going to help HR managers?
Well, many marketing teams collect huge amounts of data all the time, and they’re not necessarily IT people. However, they are very good at understanding behaviour and insights from data analysis; this helps them make important decisions to drive their business forward. HR can perform the same types of analysis to understand staff behaviours, patterns and trends which are just as important for business progression.
Collecting data seems to be something only the big corporations are doing. However, many SMEs should also be looking at tracking staff behaviour, storing data, and managing documents more efficiently. If they’re not doing this, they’re potentially missing out on crucial insights that could help their business.
Using HR software for data driven HR
HR Software can help track and analyse your staff. According to the Argyll survey, only 32% of HR staff are looking at improving data and analytics. HR technology and HR software can be used for performance management and learning management; and this is really just scraping the surface.
HR software can improve employee engagement and help promote a positive company culture. The data you get from using HR software not only makes your job easier but helps you identify areas of improvement in the company. The software can help you manage absenteeism and track appraisals easily. This information can be used to improve procedures and help staff feel valued.
Data doesn’t have to be cold hard numbers, but can be an easy way of organising the information you would normally have on spreadsheets. Find out more about how to organise your data using HR software by heading to our HR database software feature page.
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Written by Fiona Sanderson
Fiona is Marketing Manager at myhrtoolkit. Her areas of expertise include HR systems, productivity, employment law updates, and creating HR infographics.
